Scope of work

A reporting system your team runs without us.

Four phases, one monthly number, no separate build fee. Phase 1 is already built and live — the rest of this document is what follows it and what it costs.

Break the Signal for Noise New Media10 September 2026brian@breakthesignal.com

The number

One line, unchanged from what Noise already pays. It covers the build and the running of it — there is no separate project fee at the end.

$2,000per month · Operations Flow

Covers all four phases and ongoing operation of the system once it is running. No build fee, no per-report charge, no per-client charge, no licence per seat.

✓Design, build and delivery of every phase below
✓Hosting and the report links clients open
✓Training Cheyenne and the account managers to run it
✓Changes to templates and sections as the client list changes
—Third party costs are passed through at cost with no markup, and only ever with your say so

Phase 1 is already done

Not a mockup. These are live, built from the 2026 Red River Valley Fair report Noise supplied, and you can open all four right now.

The sample reportA finished client report, on the phone and in print, with the charts and the context behind the numbers.Open it → The builderWhere Cheyenne assembles one. Pick sections, edit on the page, send a link or a PDF.Open it → The architectureEvery source, every store, every step between a platform serving an ad and a board reading a sentence about it.Open it → The account, measuredAll 160 reports across 79 client spaces, opened one at a time and counted. Read only.Open it →

The four phases

Each one finishes on a test somebody can actually apply, not on a date.

01BUILT

One report, fully designed

Red River Valley Fair 2026, hand fed. Establishes the format, the return card and the context panel, and settles what a Noise report looks like.

DONE WHEN · Mark and Steve would send it to a client as it is.

02NEXT

Pipeline and templates

The Whatagraph connection, ticketing ingest, product normalisation, the three report templates, and the editing layer so a person can change any word of it.

DONE WHEN · Cheyenne runs a client she has never touched, unaided.

Context automation

Weather, incident detection with a review queue a person clears, the fair benchmark across the client list, and a weekly pulse that goes out on its own.

DONE WHEN · A down year explains itself without anyone remembering why.

Institutional memory

Talent by market, pricing history, and the pre-agency baseline card — the things currently held in two people's heads at a company trying to grow past them.

DONE WHEN · A booking question is answered by the system, not from memory.

What we need from you

Three things, and none of them is a project in itself.

The reports you already send

A handful of finished client reports, plus three or four seasons of history on one account so we can see how a story changes year to year.

Whatagraph read access

One account is enough to start. Tested on 9 September: a live connection already returns daily rows, so there is no warehouse to stand up first.

Thirty minutes with Cheyenne

Watching one report get built the current way is worth more than any spec. Everything in Phase 2 is aimed at what that half hour shows.

Terms

Billing

$2,000 per month, invoiced monthly, Net 14. ACH preferred and free; card accepted with a 3% processing fee.

Third party costs

Passed through at cost with no markup, itemised on the invoice, and never incurred without your agreement.

Ownership

Reports, copy, client data and the finished output are Noise's. The underlying engine, components and tooling remain the property of Break the Signal and are licensed to Noise for this work, with no limit on how many clients or reports you run through it.

Ending it

Thirty days' notice either way. Everything already built keeps working, and the reports already sent stay live.